5 Common Mistakes in Signs and How to Avoid Them

A sign is about making an immediate but lasting impression. You want the viewer’s eye to be quickly drawn to it and to remember the details it communicates. A good sign could be the difference between gaining a customer or losing one. But if you don’t think through all the details, your sign can miss the mark or leave the wrong impression. While planning your company’s sign, make sure you avoid these five common mistakes.

1. You’ve placed it too high!

Good signage is all about meeting sightlines. Your sign needs to be placed at the appropriate height for the settings. Should it be seen from the highway? You need a pole sign or high-rise sign to clear surrounding buildings and trees. Is it street level? It needs to be low enough to be seen by pedestrians and motorists. Placing a sign too high lets potential customers walk or drive by right under it.

2. You’ve camouflaged it!

A sign also needs to stand out from its surroundings. Research the placement of your sign and its background. Will your backdrop be natural surroundings? Avoid greens and browns, and choose bold, bright lettering. Think also of the angle of your sign, and make sure it’s placed perpendicular to viewers’ trajectory, so the sign doesn’t blend into the façade of a building.

3. You’ve provided too much info!

What information really needs to be communicated to the viewer? Your company name, your website, your phone number, your logo? When you try to fit all of these things into one sign, you can end up communicating, well, nothing to the viewer. He or she will be too confused about where to look to truly remember any detail whatsoever.

4. You chose the wrong color or font!

Believe it or not, fonts have a personality. Some appear warmer or colder, some are better suited to restaurants while some are more appropriate for landscaping businesses. Certain fonts may look good on paper, but they don’t translate to a larger format. Your color palette is also very important; the wrong blend of font and background colors prevents your name or logo from standing out. Professional designers can help you choose the right colors and fonts for your sign.

Contact ASAP Signs Today for a FREE QUOTE

www.ASAPSignsATL.com

770-889-1212

7 Items That Can Be Wrapped To Promote Your Business

Wraps are a smart way to make the most of your advertising dollar! From something as big as your boat to something as unusual as a family of Mr. Potato Heads, we can’t wait to customize a wrap for your favorite toy or newest piece of branding!

What Exactly are “Wraps”?

Wraps are large vinyl decals or graphics. They can be adhered to practically anything from vehicles to walls. Wraps are extremely durable, with the ability to last up to 10 years. A flexible advertising solution, wraps can also be easily removed - ASAP has removed them after as little as a week of usage! 

How are Wraps Made?

We’ll start with accurate measurements of what you want to wrap and work with you to get the graphics right. We then print the vinyl sheets and coat them with protective coverings – to keep UV rays from fading the graphics and to help prevent dings and scratches. Wraps are then installed and you can start branding your business on the drive home!

At ASAP, we can – and do – wrap anything and everything! Here’s a quick list of some of the items we can wrap with your unique brand elements or advertisement:

1. Cell phones – Cell phone wraps are a fast and individualized why for you to protect your cell phone from dings and scratches. Put your business logo on a cell phone wrap for your employees phone to increase brand awareness out on the job. Cell phone wraps also help improve business recognition while your employees are in the field.

2. Car wraps - Car wraps are often much cheaper than a custom paint job and they maintain the integrity of your car’s factory paint. Car wraps can be removed without damaging the paint and make your ride stand out. Put your logo, phone number, website – even testimonials and awards – on your car wrap!

3. Work vans – A business van wrap is a great, durable way to brand your vehicle for your business. Business van wraps are a cost effective way to add business recognition and a cost effective way to legitimatize contractors out in the field. Even driving down the road every day – business van wraps are constantly advertising and getting thousands of impressions for your business!

4. Golf carts - Sponsoring a local golf tournament or scramble? Add a distinct look to the available golf carts with a golf cart wrap to generate the exposure of your business the day of the event.

5. RV’s, trailers – A trailer or RV wrap is a great way to boost your professional or team image. While you drive between venues, a trailer wrap is advertising for your team! Trailer wraps let your brand go with whatever vehicle you use to tow – making it a solid investment!

6. Counter tops at retail store – Counter top wraps are an awesome way to increase brand recognition at your retail store. Some retail locations even use these big, bold counter top wraps as advertising for brands they sell in their store. Counter top wraps make a strong, in-your-face statement!

Contact ASAP Signs Today for a FREE QUOTE

www.ASAPSignsATL.com

770-889-1212