Friday, May 26, 2017

What Is The Real Value Of A Vehicle Wrap?

Many customers are often surprised at the cost of vehicle wraps.   For a small compact car, including design and installation, a wrap may cost between $1500 and $2000.  For a SUV or box truck, vehicle wraps can run between $3000 and $5000.   Is that investment in advertising worth it?

Vehicles are a rent free mobile billboard.  They go where you go, including to current and prospective customers.  In your drive time, how many other potential customers are getting a look at your ad?   Depending on how frequent and where you drive your wrapped vehicle, you can net between 30,000 and 80,000 impressions per day. Comparing that to TV or radio advertising, it is extremely cost effective and has real value.

There are many variables that go into calculating the ROI of a vehicle wrap. ROI depends on where and when the wrapped vehicles are driven, the effectiveness of the wrap design and how long you leave your vehicles wrapped.  A few steps you can take to determine a more accurate ROI include:

  • Provide a separate phone number, such as an 800 number, that is only advertised on the wrapped vehicles. Track all the calls that come in on that number.
  • Advertise a special discount or deal only on the wrapped vehicle, and track those calls.
  • Create a landing page on your website and put that URL on the wrap.  

These steps provide tools for tracking how many customers are calling as a result of seeing your vehicle wrap.  In comparison to more traditional forms of advertising, like radio and television, vehicle wraps are significantly less expensive per impression.  

Contact ASAP Signs Today for a FREE QUOTE

Thursday, April 20, 2017

What to Look for When Choosing a Sign Company?

There are many considerations when choosing a sign company.  Sign companies and print shops offer a variety of signage solutions.  Some options may be quick and inexpensive others may be more involved and costly. Here a just a few considerations when looking for a sign shop to handle your next project.

What kind of sign(s) are you considering?

Sign options today are countless.  When looking for a sign company, first consider what kind of sign you want and potential limitations.  Do you need the sign to be lit? Do you want to communicate different messages on a digital board?  What are the zoning restrictions on size and location?  What is your budget?  A sign company can help you determine different options given your requirements and constraints.

Is permitting required?  

Depending on your business location, most jurisdictions require a sign permit. Some sign companies will offer permitting services. Determine if you want to spend your own time working through the permitting process or use a sign company that has a permit expediter. The permit expediter will determine what permits are needed for your sign type and jurisdiction, fill out the paper work and work with the municipality to obtain the permit.  The permit fee and permit processing fee will then be passed on to you.

Do you need installation services?

There are a variety of installation services available from sign shops. They will need to fully evaluate your installation requirements. Do you need a survey completed? What is the height of the sign installation? Do you need electrical services? Do you need vinyl installed? A thorough evaluation up front by a professional installer will save you money and time later.  

Sign companies may or may not provide all of the above services.  A full service sign company is beneficial in providing detailed quotes for services and materials up front and eliminating surprises later on.

Contact ASAP Signs Today for a FREE QUOTE

Wednesday, March 29, 2017

Our Parent Company Altair Sign & Light: Suntrust Park Project

Our parent company, Altair Sign & Light, has done an amazing job at Suntrust Park. They have installed all types of signage for the new Braves Stadium. Check out some of their tremendous work!


Tuesday, February 21, 2017

4 Reasons You Should Choose ASAP Signs Marietta

There are so many signs companies to choose from, but they vary significantly when it comes to service and quality. We have expended lots of energy working hard to distinguish ourselves from our competitors. 

Here are 4 Reasons You Should Choose ASAP Signs Marietta for all your signs and banners:

1. VAST EXPERIENCE: With over a decade of experience, we know what we are doing. From small to large signage projects, our team has vast experience in all areas of sign design, manufacturing and installation.

2. COMPREHENSIVE SERVICES: We are truly a 1 stop shop. We do it all from banners and yard signs to lobby signs and vehicle wraps. It is so convenient and cost effective to have all your signage needs met by one provider.

3. OUR VALUES: Our business is built on a foundation of integrity, trustworthiness, quality and professionalism. We will also infuse creativity and distinction into each project.

4. FAST TURNAROUND: We know you need your signs “ASAP”, so we stay on the ball. Our fast follow up and turnaround times keep our clients happy. 

Contact ASAP Signs Today for a FREE QUOTE

Friday, January 20, 2017

ASAP Signs Marietta: A Year In Review

2016 was an exciting year! There is always so much going on in the signage industry. It definitely keeps us on our toes. We thought the New Year would be a great time to take a glance back at some highlights from 2016. Here are a few of our best blog topics from 2016:


So, do political yard signs actually influence voters?  
The typical political yard sign does not usually give any specific information about the candidate. Once and a while, it may include a political party or slogan, but typically not much more. Yet, people still religiously place them on street corners and in front yards every year, but why?  Is this really enough to sway voters or just a complete waste of resources? READ MORE


Window graphics work! Both window shades and window graphics are a powerful and affordable marketing tools. They are also very versatile. Smart business owners are always looking for new ways to get their brand out there. Here are some of the reasons why window graphics work… READ MORE


Advertising Wraps are large vinyl decals or graphics that are designed to promote your business and brand. They easily adhere to practically anything. Our advertising wraps are very durable, with the ability to last up to 10 years. They are an ideal advertising option because they are so flexible and affordable. Some of the most popular wraps include, vehicle wraps, display case wraps & concession stand wraps.  Wraps can also be easily removed when you are ready for a new look or design. READ MORE

Contact ASAP Signs Today for a FREE QUOTE

Thursday, December 15, 2016

Social Media and Digital Signage

My first experience with the integration of social media and digital signs was at my daughter’s college graduation.  The big screen TV on stage promoted university programs as well as displaying real time tweets from friends and family sending congrats to the graduates.  

Integrating social media with ads on a big screen and thousands of onlookers is genius for advertisers. Hotels, restaurants, sporting events and office spaces are promoting their digital ads with interactive social media.   

What are the benefits of incorporating social media with digital signs?

Potential Customers Get Involved – Including potential customers in your advertising guarantees they are paying attention to your digital signs. Signs often become part of the background if they don't immediately grab your attention. By pulling social media feeds directly into your signage, you can recapture customer’s attention.

Generates Content – Social media generated from onlookers creates on-screen content with little effort from you. Confirm with your network provider that social media filters are in place before streaming to a digital sign.

Free Marketing – In the course of guests wanting to see their posts on the big screen, you get free marketing!  They are spreading your message within their social media network.  All businesses love free marketing. Integrating social media on digital signs increases the probability of promoting your brand.

Channel for Feedback – Positive or negative, social media opens up a feedback channel.  Displaying feedback on digital signs proves you value guest feedback.

The integration of digital signs and social media provides a whole new method for promoting your message!!

Contact ASAP Signs Today for a FREE QUOTE

Friday, November 18, 2016

Happy Thanksgiving From ASAP Signs Marietta

Everyone here at ASAP Signs Marietta wants to wish you and your family a very HAPPY THANKSGIVING! All of us are so very thankful for all of you. We take great pride in serving the local community and look forward to serving you through the holiday season. This Thanksgiving be sure to...
1. Eat lots of turkey.
2. Laugh & be merry.
3. Take stock of all you have to be thankful for. 

If you need any holiday signs or banners, please let us know. We would love to help. Enjoy the season!

Contact ASAP Signs Today for a FREE QUOTE