ASAP Signs Marietta: A Year In Review

2016 was an exciting year! There is always so much going on in the signage industry. It definitely keeps us on our toes. We thought the New Year would be a great time to take a glance back at some highlights from 2016. Here are a few of our best blog topics from 2016:

DO YARD SIGNS WORK?

So, do political yard signs actually influence voters?  

The typical political yard sign does not usually give any specific information about the candidate. Once and a while, it may include a political party or slogan, but typically not much more. Yet, people still religiously place them on street corners and in front yards every year, but why?  Is this really enough to sway voters or just a complete waste of resources? READ MORE

WHY WINDOW GRAPHICS WORK

Window graphics work! Both window shades and window graphics are a powerful and affordable marketing tools. They are also very versatile. Smart business owners are always looking for new ways to get their brand out there. Here are some of the reasons why window graphics work… READ MORE

WHAT IS AN ADVERTISING WRAP & WHY IS IT A GOOD INVESTMENT?

Advertising Wraps are large vinyl decals or graphics that are designed to promote your business and brand. They easily adhere to practically anything. Our advertising wraps are very durable, with the ability to last up to 10 years. They are an ideal advertising option because they are so flexible and affordable. Some of the most popular wraps include, vehicle wraps, display case wraps & concession stand wraps.  Wraps can also be easily removed when you are ready for a new look or design. READ MORE

Contact ASAP Signs Today for a FREE QUOTE
www.ASAPSignsATL.com
770-889-1212

Social Media and Digital Signage

My first experience with the integration of social media and digital signs was at my daughter’s college graduation.  The big screen TV on stage promoted university programs as well as displaying real time tweets from friends and family sending congrats to the graduates.  

Integrating social media with ads on a big screen and thousands of onlookers is genius for advertisers. Hotels, restaurants, sporting events and office spaces are promoting their digital ads with interactive social media.   

What are the benefits of incorporating social media with digital signs?

Potential Customers Get Involved – Including potential customers in your advertising guarantees they are paying attention to your digital signs. Signs often become part of the background if they don't immediately grab your attention. By pulling social media feeds directly into your signage, you can recapture customer’s attention.

Generates Content – Social media generated from onlookers creates on-screen content with little effort from you. Confirm with your network provider that social media filters are in place before streaming to a digital sign.

Free Marketing – In the course of guests wanting to see their posts on the big screen, you get free marketing!  They are spreading your message within their social media network.  All businesses love free marketing. Integrating social media on digital signs increases the probability of promoting your brand.

Channel for Feedback – Positive or negative, social media opens up a feedback channel.  Displaying feedback on digital signs proves you value guest feedback.

The integration of digital signs and social media provides a whole new method for promoting your message!!

Contact ASAP Signs Today for a FREE QUOTE

www.ASAPSignsATL.com

770-889-1212

Happy Thanksgiving From ASAP Signs Marietta

Everyone here at ASAP Signs Marietta wants to wish you and your family a very HAPPY THANKSGIVING! All of us are so very thankful for all of you. We take great pride in serving the local community and look forward to serving you through the holiday season. This Thanksgiving be sure to...

1. Eat lots of turkey.

2. Laugh & be merry.

3. Take stock of all you have to be thankful for. 

If you need any holiday signs or banners, please let us know. We would love to help. Enjoy the season!

Contact ASAP Signs Today for a FREE QUOTE
www.ASAPSignsATL.com
770-889-1212

What Sign Permits Do You Need For Your Business?

If you want a sign, you will need a permit.  The process and fees for obtaining permits vary depending on the jurisdiction so a little investigating up front may save future delays! 

Do all new signs need a permit? 

Yes

Do temporary signs, such as banners or commercial real estate signs need permits? 

Yes, most jurisdictions require a permit.

Do I need a permit for a sign modification? 

If the modification is within weeks or days of obtaining a sign permit, probably not, but most signs require a permit. Panel exchanges for existing ground signs do not require a permit in most jurisdictions.

How do I find out sign zoning and ordinance laws? 

Call the jurisdiction's planning and zoning department and provide the address or google it. For example, google: "City of Alpharetta sign ordinance."

What kind of information is required when filing for a sign permit? 

• You will need a rendering of where the wall sign will be positioned on the wall, showing length of wall and height of building. A mounting and lighting detail for the sign with all dimensions is also needed. 
• For ground/freestanding signs, a rendering of the sign in its proposed location, a site plan to scale with dimensions from the sign to the nearest property line, a foundation plan and framing detail signed and sealed by an engineer. 
• The sign contractor will need to provide their business license and certificate of insurance at time of submittal. Most jurisdictions require a tenant/landlord owner authorization letter allowing the sign company to pursue the sign permit on your behalf.

When do I need a site plan and how do I obtain one? 

A site plan to scale is usually needed anytime you want to build a new ground or freestanding sign. To obtain a site plan, you will need to consult with a licensed civil engineer/surveyor or file an open records request with the jurisdiction where the sign is proposed. Some jurisdictions have a site plan in their archives.

Contact ASAP Signs Today for a FREE QUOTE
www.ASAPSignsATL.com
770-889-1212

5 Things You Should Know About Altair Sign & Light

ASAP Signs of Marietta was purchased by Altair Sign & Light in August 2014.  As a division of Altair, ASAP now offers a comprehensive line of commercial sign and lighting services. Here are 5 things you should know about Altair Sign & Light:

1. Altair has been on the Inc 5000 for 4 consecutive years.

2. My Neighborhood Electrician, another division of Altair, employs certified electricians available for commercial sign electrical services and repairs.

3. Altair’s main office in Doraville offers convenient access to 285 and 85, providing a presence on the northeast side of Atlanta and giving ASAP expanded customer coverage that includes all of Metro Atlanta.

4. Altair employs a full time permit expediter ensuring accurate and timely permitting and local zoning compliance.

5. Recently purchased, Altair now offers crane service for sign installations and removals.  Crane rental is also available through Altair.

The combined services of ASAP, Altair and My Neighborhood Electrician provides a complete solution with a single point of contact to effectively manage sign and lighting requirements for businesses and property managers all over Metro Atlanta.

Contact ASAP Signs Today for a FREE QUOTE
www.ASAPSignsATL.com
770-889-1212

Lobby Signs Make A Statement

Reception or lobby signs provide a first impression for customers when entering your office or retail space. Reflect the personality of your company by prominently displaying custom lobby signs. Incorporate elements of your brand using a variety of signage including dimensional lettering, directories and directional signs, wall decals and digital signs. 

Integrating digital lobby signs can be very engaging and informative for customers and visitors. Digital signs provide an easy way to communicate events, digital wayfinding, special offers and a host of other important information. In addition to being very functional, digital signs in your reception area can enhance your customer’s experience while also modernizing the look of your lobby.

Reception & lobby signage makes a statement to your customers. You should leave a lasting, positive impression!

Contact ASAP Signs Today for a FREE QUOTE
www.ASAPSignsATL.com
770-889-1212

Do Political Yard Signs Work??

The next US presidential election is less than 4 months away!! The best (or worst?) are yet to come as we get closer to the general election in November.  The onslaught of political ads, commercials and marketing began with the primaries. Included with all the ads are tons of political signs. I’m sure your neighborhood, like many others, are full of political yard signs. 

So, do political yard signs actually influence voters?  

The typical political yard sign does not usually give any specific information about the candidate. Once and a while, it may include a political party or slogan, but typically not much more. Yet, people still religiously place them on street corners and in front yards every year, but why?  Is this really enough to sway voters or just a complete waste of resources?

There is some research out there that indicates that political signs do have some impact. Trends suggest that yard signs can be effective in improving name recognition by being placed in locations where they are seen repeatedly by commuters and passersby. This can be especially cost effective for new candidates just trying to get their name out there.  

Does a personal endorsement from your neighbors affect your vote? Candidates often like the “neighborhood support” that yard signs provide. Signs placed in front yards or at local stores may influence neighbors and the local community if the people displaying the signs are trustworthy and respected.   

Other ways that political signs may have an effect include:

• Encouraging neighbors to engage in the political process
• Keeping the person with the sign engaged and focused on supporting their candidate
• Subconsciously inspiring undecided voters to take a deeper look at the candidate you support

So in the end, political signs may work, but most likely to a limited degree. So will you put a political yard sign out this election year?

Contact ASAP Signs Today for a FREE QUOTE
www.ASAPSignsATL.com
770-889-1212