Many customers are often surprised at the cost of vehicle wraps. For a small compact car, including design and installation, a wrap may cost between $1500 and $2000. For a SUV or box truck, vehicle wraps can run between $3000 and $5000. Is that investment in advertising worth it?
Vehicles are a rent free mobile billboard. They go where you go, including to current and prospective customers. In your drive time, how many other potential customers are getting a look at your ad? Depending on how frequent and where you drive your wrapped vehicle, you can net between 30,000 and 80,000 impressions per day. Comparing that to TV or radio advertising, it is extremely cost effective and has real value.
There are many variables that go into calculating the ROI of a vehicle wrap. ROI depends on where and when the wrapped vehicles are driven, the effectiveness of the wrap design and how long you leave your vehicles wrapped. A few steps you can take to determine a more accurate ROI include:
- Provide a separate phone number, such as an 800 number, that is only advertised on the wrapped vehicles. Track all the calls that come in on that number.
- Advertise a special discount or deal only on the wrapped vehicle, and track those calls.
- Create a landing page on your website and put that URL on the wrap.
These steps provide tools for tracking how many customers are calling as a result of seeing your vehicle wrap. In comparison to more traditional forms of advertising, like radio and television, vehicle wraps are significantly less expensive per impression.
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