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Your brand is everything and everything is a part of your brand. This applies to everything from a fancy website to the very roots of your business: the front door. Even businesses that don’t rely on customers on site or foot traffic have committed to presenting their brand at their doorstep. The best and most important way to express your brand is with a new or updated sign for your business.
When considering new signage for your business, you must follow the same principles of design and graphic work that you might with any aspect of your marketing. Whether you are a small business or a large franchise, you wouldn’t just find a picture or a font on the internet and send it over to a signage company. If you are considering a new or updated sign for your business, please consider the following factors for your purchase.
1) Consult a Professional - Contrary to what your budgets or management might tell you, design work is not easy or cheap. It is not possible to just print a logo or put a sign together in a Word document and send it to the printers for high quality work. The first step to proper, attractive signage is to consult the professionals who can work with you or your design team to produce the highest quality signage possible. From initial consults, acquiring quotes or learning the limitations of your designs (and budget,) a signage professional can help you find the best route for your business.
2) Mind Your Neighbors – Many buildings that businesses lease from come with rules and regulations that businesses must follow, much like an HOA for a condo. If you’ve ever seen a strip mall or business lot where every business has the same font or color above the door, this is because of leasing regulations in that area. Before wasting your time and energy on a brilliant design, consult with your landlord to determine what kind of signage you can place on the property.
3) Budget Before Commodity – One of the biggest mistakes business owners make, especially in small businesses, is not budgeting properly for something like signage work. You get what you pay for and the old adage certainly applies here. If you want an engaging, standout sign that attracts customers to your door, you must be willing to pay for it. If you follow step one and consult a professional early, you can get a great idea of the kind of work you can expect at various price points.
4) Be Open Minded – Perhaps the most important thing to consider is that in business, much as in life, not everything is going to go according to plan. Limitations outside of your control - such as building code restrictions - may alter your original design. However, if you’ve followed the steps above, you will likely end up with a sign that is perfectly suited to your building, needs and brand.
Always remember that with the help of design professionals, smart planning and a healthy attitude, you can find the perfect signage for your building, advertising or lot. With the proper steps taken, your business or franchise can ensure that your brand extends to the starting place of your own business: the front door.
Contact ASAP Signs Today for a FREE QUOTE
www.ASAPSignsATL.com
770-889-1212
